CPG

CPG – also known as fast-moving consumer goods or consumer packaged goods – are everyday products that sell quickly. Priced at relatively low cost for the perceived value of the items, this could include goods such as packaged foods or beverages, toiletries and cosmetics, over-the-counter medicines and medical supplies, candies and dry goods, or any other consumable that requires regular replacement.

Interview: Brand Strategy for CPG & Creators (w/ Zawwar Khan)

Product World talks to Zawwar Khan, a former Pepsi and Proctor & Gamble brand manager turned CPG launch specialist about…

2 years ago

How to Scale Logistics in a Products Biz (w/ Frazer Kinsley)

Frazer Kinsley chats to us on the best ways to scale logistics for a products-based brand, in an effort to…

2 years ago

Understanding Good Better Best Pricing for Products

It's a golden age for selling your own products and services. Understanding the "good better best" pricing strategy will help…

2 years ago

Best 3rd Party Logistics for CPG Businesses

84% of customers won't come back after just one bad shipping experience. 3rd Party Logistics solve this for scaling businesses……

2 years ago